Striving to find the sweet spot since 2007

The story of Good Business Lab's inception

2007
LIFT-OFF
Gap Inc., a leading apparel brand, launched Personal Advancement and Career Enhancement (P.A.C.E.)—a soft skills training program for female garment workers in supplier factories within Shahi Exports.
2012
CRYOGENIC STAGE
Parallely, our-cofounders—Anant A, Achyuta, and Anant N—met through Anant A's brother and started discussing the possibility of evaluating the effects of the P.A.C.E. program on both workers and the firm's bottom line through a Randomized Controlled Trial.
2013-15
PROPULSION
P.A.C.E. training was administered to the treatment group & data collection for the purpose of the evaluation concluded. Meanwhile other worker wellbeing projects were launched at Shahi factories.
2016
EARTH ORBIT
Preliminary results of P.A.C.E. established hope that there was a potential business case for developing worker wellbeing programs, thus incentivizing businesses to invest in it beyond compliance.
2017
FINAL STAGE
Good Business Lab was officially registered as a Section 8 Company under the Indian Companies Act with a "Friends of" entity registered in the United States of America, created with the purpose of being a 501(c)3 organization.
2020
MISSION IN PROGRESS
Our first step has come full circle as P.A.C.E. reached 500,000 girls and women as of March 2020. This—motivated, in part, by our findings—further cements our resolve to prove the business case for worker wellbeing programs.

The team and its work continues to grow with 14 ongoing

projects in India and 03 in Latin America

The guiding vision

Our mission is to lead businesses to improve the lives of all workers. We do this by identifying worker’s needs, designing solutions, testing for wellbeing impact and financial returns, and driving adoption of proven solutions.

The non-negotiable values

We work responsibly and believe in communication, a lot. We are flexible, respectful and approachable. We believe in collaboration over competition and are comfortable in a VUCA aka volatile, uncertain, complex and ambiguous world.
18:18
GENDER SPLIT
50,000+
UNIQUE SURVEYS CONDUCTED
23
LANGUAGES WE SPEAK
WFH
FAV ACRONYM
The good humans of the Good Business Lab

Ann Arbor
701 Tappan Ave,
Ann Arbor, Michigan 48109, United States
Bengaluru Corporate Office
Bellandur Gate, Sarjapur Main Road
Bengaluru, Karnataka 560102,
India
Delhi NCR Corporate Office
F-88, Okhla Industrial Area Phase-1
New Delhi, Delhi 110023,
India
Medellin
University EAFIT
Medellin, Colombia